I’ve been wondering a lot recently – when going through my WordPress or Twitter feed, what makes me click into a post? What excites my interest?
This is clearly the most important for me. I love reading discussion posts and lists that I won’t be able to predict. Alternatively, if the content isn’t completely original – such as in a tag or something – I like to see books that I don’t necessarily know about. In pretty much every book tag there’s a book where Harry Potter is an answer, but I’m kind-of bored of seeing HP everywhere. Give me a book I’ve never heard of before by only answering the tag with diverse books, for instance!
This is a complicated one for me, because I love a review, I really do. However, choosing which reviews to read is a completely different matter. I often don’t read reviews of hyped books, unless it is clear from the title of the post that the blogger has a completely new take on the book. This is related to the first point, but I really like reading reviews of books that I’ve never heard of, or have never read a review of before. It is hell on my TBR, but discovering books is just so much fun!
Ok, call me shallow, but I really appreciate a good header. I just like graphics! And it implies that the blogger has really thought about their post and taken their time with it.
If there’s a list of recommended books, I always appreciate it when there are pictures of the covers to go with it. Not only does this help break up the text, but it also sometimes helps me remember the recommendations later, such as if I’m browsing in a bookshop. I also like it because on WordPress it shows some of the photos as I’m scrolling through, so I get a little sneak peek into what books are going to be discussed. I like that.
What do you think? What makes you click into a post to read it?